{"product_id":"the-price-of-pretty-by-alex-light","title":"The Price of Pretty by Alex Light","description":"\u003ch3 class=\"about-heading\"\u003eWhat is\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eThe Price of Pretty\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eby Alex Light about?\u003c\/h3\u003e\n\u003cdiv id=\"hc-product-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFrom\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eSunday Times\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003ebestselling author Alex Light comes an empowering, incisive new book examining the crushing beauty standards women are subjected to – and how we can learn to fight back.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn a world full of filters, tweakments, and weight-loss drugs, take back control and rewrite the rules of beauty on your own terms.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eToday’s unrelenting beauty standards tell women that our worth is conditional; that we aren’t good enough as we are. We fix and filter, tweak and tone, erasing ourselves to reach the ever-shifting goal of perfection.\u003c\/p\u003e\n\u003cp\u003eIn\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eThe Price of Pretty\u003c\/em\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eSunday Times\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003ebestselling author and podcaster Alex Light investigates the forces behind today’s beauty dystopia. From the rise of new technologies and treatments framed as ‘self-care’ and the industries profiting from our insecurities, to the toxic messaging passed through generations, and how we can break the cycle.\u003c\/p\u003e\n\u003cp\u003eWith lunchtime ‘tweakments’ on the high street, endless endorsements for weight-loss drugs, and inescapable AI images and filters, the pressure to be eternally youthful, naturally filtered and flawlessly sculpted has reached breaking point. And women are paying a high price: financially, physically, emotionally and mentally. Interrogating how we got here, Alex exposes the all-consuming cost of beauty and issues a clarion call for all of us to take control and fight back.\u003c\/p\u003e\n\u003cp\u003eBecause here’s the truth: you were never the problem in the first place.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Heritage Books","offers":[{"title":"Default Title","offer_id":56743962018172,"sku":null,"price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/2039\/5140\/files\/x500_d353427b-91eb-4253-9482-e5abc93957ed.webp?v=1778165658","url":"https:\/\/shop.theboxplymouth.com\/products\/the-price-of-pretty-by-alex-light","provider":"The Box","version":"1.0","type":"link"}